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ASA Staffing World 2010 Wrap-up

October 29th, 2010

by John Long

After attending 12 Staffing World conferences, you’d think I’d have figured out that I’m not going to get any additional work done, other than what I’m actually there to do.  With Social Media becoming so mainstream, I get ‘encouraged’ (that’s a nice way of saying pestered) to tweet and blog about ASA as it’s happening.  But I have yet to download a twitter app to my phone, so unless they think it makes good sense to bring my laptop into the TAO nightclub so I can post while drinking and socializing, I’m not sure it is going to happen :-)  Further – the week after ASA, every year, seems like a total blur. 

Our entire team is pretty wiped after going full throttle for 4 days straight.  
Each day starting with a networking breakfast and ending very late in the evening or early morning in the case of Vegas.   
The 5 hour energy shots we gave out at our booth became a big hit and a necessity among our staff and attendees alike.

 
 

So – here I am, two weeks later, talking about what I saw at ASA this year.  

  • Good attendance, but clearly still not to the level it was 5 years ago
  • High percentage of management level attendees.  Although it is Vegas, I still didn’t see a lot of the 10 person contingent having a boondoggle.  Yes, boondoggle is an official term, not even highlighted by spell check.
  • LOVE the Avionté team.  We had 10 people there:  me, Sandeep (COO), Brenda (Marketing/Client Services), Matt Gallagher (Sales), Jason Ortner (Sales), Mike Scoville (Sales), Katie (Support Manager), Laura (Training Manager), Angela (Staffing Technology Coordinator) and Cory (Implementation Manager).  This industry is a people business and personal connections are critical.  I’d be proud to introduce any one these people to any prospect.  This whole team truly cares about our customers and will do whatever is necessary to help. 
  • LOVE our customers:  This was Avionté’s 4th ASA and I was overwhelmed by how many customers we had there.  Everywhere I walked I would see one of our clients.  Customers were sitting at tables with other customers and not even realizing it.  I think this indicates not only our growth, but the fact that we have a great group of dynamic and innovative customers.
  • Great prospect opportunities:  For us (and most staffing software companies), we never actually sign a contract at ASA.  The goal is to further the relationship – either a new introduction or solidifying an existing relationship.  I am thrilled that we furthered 42 different relationships, which is a record for us.  

I had several great moments that made me exceedingly proud to be a part of Avionté.  Most of them I shouldn’t share with y’all, as they relate to our competition.  But here is one example I can share:

At TAO one night, Brenda and I were out on the patio behind the dance floor.  Brenda started talking to a person that was standing by herself.   After talking for a bit (in which Brenda had moseyed on to another group), this person asked me how we were different than the system she is using now.  I pointed to Brenda in a full hug with one of our current clients, and said “That company was on your current system, now they use Avionté”.  Relationship is key.

Lastly – a quick shout out to ASA for putting these shows together.  As an industry, we HAVE to stay together.  ASA is our collective voice and in my opinion, our leader in regards to battling against onerous legislation that continues to threaten our industry.  If your business isn’t a part of ASA, I definitely encourage you to look hard at a membership.  The more members in ASA, the more power their lobbyists wield.  But even if you aren’t a member, please look at their PAC’s, both national and local.  We all have to work at educating our elected officials on the benefits of the staffing industry and how legislation can negatively affect our businesses.

Staffing Software QuickPlace

October 28th, 2010

When I first started in staffing I worked exclusively for one account.  At the time we had anywhere from 50-100 employees working.  Just keeping up with entering in orders and closing assignments took up most of my day.  Not to mention the software I was working with was old and not very functional.  I had to switch from screen to screen to see my information; not very efficient.  Looking back there are two things that I wish I had, Quick Place and a Customer Web Portal.  These two items would have saved me a great deal of time, not to mention help me be more productive.

Quick Place is a new feature (v2010) that allows for assigning large groups of employees to open orders in one place.  Quick Place shows all open and partially filled orders with the list of Available (unassigned) Employees as well as current assignments.  Quick Place is accessed through the Start Page in the Actions menu or short cut button and will open in a new window.

One page that will show the user all the information that is important to them regarding the Order, Employee and Assignment.  Quickly look through Available candidates, see who is currently a Candidate and do an Auto Match from the same screen.  You even have the ability to see who is currently Assigned and close the assignment from that same screen.  Want more?  How about easily “jumping” to an Employee, Customer or Order?  You can log a message and send an e-mail right from Quick Place. I have done several demos on our webinars, each time to hear great excitement about this feature.  Quick Place, why weren’t you in my life 10 years ago??!!

When I wasn’t entering and ending assignments I was sending candidates to my client to review.  I can’t tell you how many hours I wasted standing at the fax machine watching applications go through, then waiting for the phone call of who they wanted me to assign.  The Customer Web Portal would have allowed me to give them access to all the candidates and let me know (electronically) who they would like me to assign.  It would have saved both of us a ton of paper and toner in the fax machine too!  Did I mention that I picked up time cards every week too?  All of those timecards could have been entered online and sent directly to our back office for processing.  These two features would have probably saved at least two hours every day; what else could I have been doing with my time?  How about you?  Could you be saving more time by leveraging the technology that is available to you?

As always, I enjoy hearing from you.  Feel free to give me a call or send me an e-mail to chat about a current bottleneck you have.


Avionté Staffing Software Announcements

October 28th, 2010

How are you currently communicating with your staff? Do you send out e-mails to let them know what is happening? How about your customers or even your employees? Do you know we have a solution built right into the software for creating and sharing announcements for your internal staff, customers*, employees* and vendors* (if you are using the web portals*)? You look at it every time you log into the system! How about putting an encouraging message or a tip for new (or seasoned) users to better use their Avionté software? It’s easy to create a new Announcement in the Admin Tools. Simple click on Announcement, then click New.

Go ahead, announce away! Stuck for what to put in your Announcements? Send me an e-mail and I will share a list of tips and motivational quotes that you can use.

Dynamic Panels

Since we are talking about what we can do on the Start Page. Don’t forget about the Vertical and Horizontal panels. This is a great way for each user to have the information they want to see where they want to see it. Want to see a list of your Hot Keys on the Start Page? Right click on anyone of the Vertical Panels and choose Hot Keys. Want to see an Employee’s Past Jobs each time you look at the Summary? Right click on a panel and choose Past Jobs. Pretty easy right? Check out the Vertical and Horizontal panels in the other areas too! Admins do you want to change who can view what information in the Vertical/Horizontal panels? Go to Admin Tools and click on Dynamic Panels. You can then set User permissions.

Questions, comments, suggestions? Feel free to give me a call or send me an e-mail.

New Staff Training

October 26th, 2010

If you could…

  • Engage new staff
  • Shorten time to productivity
  • Build confidence
  • Make new hires feel welcome and excited
  • Decrease turnover and increase retention

Wouldn’t you?

Providing professional training for your new hires will accomplish all this and more!  Great care and thought was taken selecting your new staff member, now give them the tools to succeed!

Avionte is offering group classes two times a month, allowing you to help your new hire understand their staffing software right away.

Front Office training (2 hours)

  • Basic navigation
  • Basic Employee
  • Basic Customer
  • Basic Contact
  • Basic Order
  • Basic Assignment

Back Office training (2 hours)

  • Basic navigation
  • Overview of Employee, Customer, Contact
  • Basic Time Entry
  • Basic Payroll
  • Basic Billing
  • Basic AR

Each session is only $50 per user!  E-mail us today with the session you would like to attend.

Upcoming Sessions:

Front Office – Tuesday November 9, 2010  10am CST-12pm CST

Back Office – Tuesday November 16, 2010 10am CST -12pm CST

Bond Buys VCG –Facts, Opinions and a Little History

October 25th, 2010

by John Long

OMG!  As most everyone in the staffing industry heard on Thursday, October 21, 2010, Bond Adapt out of the U.K. acquired VCG out of Atlanta.  For the staffing industry here in the U.S., this is the biggest Staffing Software M&A news in years.  In fact, I’d rank it in the top 3 ever.  Not only the size of the purchase ($9MM), but also the number of clients/users affected by the acquisition.

So – what does this mean to the staffing industry, Avionté and VCG clients?

I have educated guesses on the latter question, but really it is too early to know for sure.  Many Avionté employees had asked me what does this mean to us – which I responded in a companywide email.  Let me go over those highlights.  First, a bit of history….

The other two notable acquisitions that have happened in this industry, in my opinion are:

eEmpACT’s purchase of DF

Dataforce had a huge presence in this industry during the 90’s.  I’d argue they were a dominant player, similar to Caldwell-Spartin in the 80’s.  DF had a then stellar non-integrated DOS system (Matchmaker/Spectrum).  The wheels fell off for 3 reasons:

1)    Tried to outsource development on a Windows version (Star Searcher/Pay Star) that just didn’t work well

2)    Having owners take too much money out of the company for personal use

3)    Competition from solid products including Tempworks (started from a Manpower Franchise in 1993) and eEmpACT (started from a Manpower franchise in 1990)

By the early 2000’s, DataForce was fully in the “Death” stage of a software company.  Briefly, the “Death” stage is where new sales have diminished, new development has been minimized and the focus of the company shifts to solely maintaining the legacy product.  As a competitor, we all had significant sales opportunities with DataForce customers.

Primary exit strategies for software companies in the death stage:

1)    Keep hanging on until there are no customers left to support

2)    Close the doors and allow the customers to continue using the software, unsupported

3)    Sell

When eEmpACT bought DataForce, it really was a new experience for this market.  The $1MM price tag actually seemed like a huge bargain.  In the end – I’m sure it made financial sense, as they continued getting revenue from those customers.  After the purchase, the process of setting deadlines for those companies to move over to eEmpACT began.  On the surface, it would seem that any customer would have been thrilled with an upgrade to the unarguably better system.  What took place, however, was a competitor feeding frenzy and DF clients became breakfast, lunch and dinner.  Competitors were even running ads for free Dataforce conversions.  All of us, not just eEmpACT grew because of that merger.  Arguably, with DF dying anyway – we would have gotten a lot of those customers regardless of the merger.  But – it is important to remember there are only a few main reasons why staffing companies change software systems:

1)    Price:  a significant cost savings for a similar product offering.  This doesn’t happen often.

2)    Service:  a truly errant viewpoint of customer service

3)    Functionality:  if a software company can’t keep up the changes in the industry and technology necessary to help keep staffing firms competitively

4)    Out of Business/Acquisition

The idea with the last one is if a company has to change systems anyway, why not take the time to look at what else is out there?  With regards to the DF acquisition, eEmpACT was charging a medium price (definitely discounted, but not free), and a lot of customers decided to look at what else was out there.  There was no practical benefit to stay with eEmpACT as all of us had done numerous DF conversions anyway.  There was the small benefit that the DF people they still loved – like Tom Stein – were still there.

Bond’s purchase of eEmpACT

The Bond purchase of eEmpACT, in my opinion, was even bigger.  eEmpACT was and is not in the death stage.  In 2004, they had started to turn things around with the purchase of DF.  The owner of eEmpACT, David Fredrickson, had put millions of his own money into the creation of eEmpACT.  In fact, when eEmpACT sold their source code to Peoplesoft, the resulting tax consequence forced the other two original partners of eEmpACT (one of whom is still there) to give their share to David in exchange for David to pay the whole tax consequence.  Anyway – the Bond purchase gave David a way out that he was looking for.  The purchase price ($2.945MM) included the assumption of debt of $1.857MM.

The point, though, was eEmpACT was doing reasonably well.  One of the biggest differences, though, was Bond allowed eEmpACT to continue developing and didn’t force the transition over to their core Adapt product.  To be fair – in my opinion – Bond Adapt is much more suited for very large staffing companies looking for strong Front Office functionality and work flow customization whereas eEmpACT is primarily a good fit for small to mid-size staffing companies.  So, forcing a transition would have been a catastrophe.  To my knowledge, there just weren’t many eEmpACT customers that left because of the merger.

Bond purchasing VCG

Now – to this one.  Bond buying VCG.  Arguably, VCG has the best client base in this industry, as far as what I look for.  I’m not as interested in sheer user counts, but quality of staffing company.  VCG’s revenue for 2009 ($6.9MM) had to mostly be re-occurring revenue.  I have no direct knowledge of this, but I do see the relative lack of new sales.  Their re-occurring revenue number is enormous in this US industry.

VCG followed a similar path to DF in having a stellar DOS product (Tempware-V).  Issues for VCG were:

1)    The new version Pointwing, never really taking off

2)    Outsides investors:  Being heavily invested in by VC’s (last round was $5MM in 2007).  I think decisions were forced to be made because of the financial numbers as opposed to market demands and changes.  Decisions had to be made to accommodate the investors.  During this recession, it wasn’t a time for VCG to dramatically cut back, but the investors required it.  As of today, VCG has dramatically more users than Avionté, but we have as many staff as they did.

What it means to Avionté and the industry

Most of my staff asked me directly what this means to us.  Without giving too much away, hopefully, this transaction is a very positive development for Avionté.   Here are some fundamental truths with acquisitions, no matter the spin

1)    Fewer new sales for VCG:  While we hadn’t run against them much lately, Staff Suite is still a very valid option for staffing companies.  Many staffing companies will not choose Staff Suite simply due to the uncertain future

2)    VCG – little new development.  It’s unlikely there will be any ADDITIONAL development on VCG’s product besides what is already in progress.  I don’t believe Bond will send over 10 new developers to work on the product.

3)    Fewer upgrades to new VCG products:  All software competitors battle against the incumbent system.  Relationships have been established; knowledge of the business and typically it should cost less to upgrade to a new product than purchase a whole new system (both in dollars and time).

4)    Staff:  Subtle point, but there probably will be some turnover of high end, talented employees for fear of the future.  Not only does this slow VCG’s growth but is an opportunity for competitors to pick up talented and trained employees

5)    Relative appearance of the Bond Conglomerate:  Based on the press releases, no staffing company should even consider an alternative system based on the suite of software packages Bond has.  Fundamentally, though, people buy from people and I don’t think companies will buy VCG or eEmpACT simply because they are a part of the Bond Conglomerate.

The question of the day for me, though, is what is the Go-Forward product?  If VCG was doing very well, I don’t see why their investors would have wanted to sell.  If they aren’t doing well – how long will Bond powers, especially being a publically traded company, continue to fully support VCG products? (Aren’t there like 5 of them?)  I see this like GM in a way – their proposition statement is “we don’t care which system you like, just buy one of ours”.

Here is a great question to ask yourself:  IF this was such a great deal for VCG users – and well, Bond in general – why would they announce this AFTER the ASA show?  Wouldn’t you do it before?

So – I truly feel this acquisition will be a great thing for Avionté.  I believe it was also a great sale for VCG’s investors, by the way.

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